EI Summit 2024: tips and strategies for customer loyalty in e-commerce

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On October 15, the ninth edition of the e-Commerce Innovation Summit was held , an event that brings together professionals, entrepreneurs and specialists from the world of electronic commerce. One of those experts was Gustavo Montero, co-founder of Bsale, who gave an interesting presentation on determining factors for customer retention and loyalty in e-commerce. In this article we share with you the most important points of his presentation. Don't miss it!

Is your e-commerce stagnant?
Tips and strategies for customer loyalty in e-commerce
Do you feel that your e-commerce sales are stagnant and your facebook database is not growing? Many entrepreneurs find themselves in this situation and are looking to boost their sales by attracting new customers.

The problem with this approach is that achieving these “spot” transactions is very expensive and difficult to maintain in the medium term. In addition, by doing so, they ignore a very important aspect of business growth: recurring sales.

According to a report by IE University, 79% of the companies surveyed indicated that it is more expensive to attract a new customer than to retain an existing one . That is why, in addition to attraction strategies, businesses must look for ways to retain their customers and thus get them to become repeat buyers.

Key factors for customer retention and loyalty in e-commerce
How can you get a customer to come back to your store? Gustavo points out that there are several factors that are associated with the shopping experience. The main ones are:

Omnichannel

Stock management

Predictable dispatch processes

Customer Knowledge

Attractive strategies for current clients

Team organization

If you want to boost your business in each of these aspects, take these tips into account:

1. Provide an omnichannel shopping experience
How to retain and build customer loyalty in e-commerce
Chilean consumers expect businesses to integrate their physical and digital sales channels so they can enjoy a complete and frictionless shopping experience.