Have you sent your SMS campaign, but you don't know how to

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With this service it is possible to create an advertising campaign on a third-party database. Don't worry, the database is fully consented, which means that these people have expressed their consent to receive advertising SMS. The trick to the success of a promotional SMS campaign is to segment the database by age, gender and geographical area, in order to contact those you really think are your target audience.How to Calculate SMS ROI: Measure the Effectiveness of Your Campaigns measure the results? In this post we explain how to calculate SMS ROI . This is a fundamental step to understand its effectiveness, what works and what doesn't, and make improvements for subsequent campaigns .



Understanding what your customers or colombia consumer mobile number list users respond to best is really important to be able to communicate with them in the best possible way. Find out how to calculate SMS ROI by continuing to read. Measure the ROI of your SMS campaigns Whether you have just sent your first SMS campaign or are already an expert user of this channel, in both cases the only way to evaluate the progress of your campaign is to measure the return on investment (ROI ) . Analyzing how your SMS campaign went will help you understand what works and what doesn't. For example, which recipient group responded best, which message was most effective, or what time was best to send.



This way, you can create the next campaign avoiding certain mistakes , a certain recipient group, or a less effective CTA. Or you might want to replicate exactly a text that was particularly successful, an effective discount, or a particularly good landing page . Define your campaign objective The first step to analyze the results and understand if your campaign has been successful is to establish the objective of the SMS sending you want to do. Below we list some of the most common objectives of SMS campaigns. Increase the number of purchases in-store or online Invite to use a discount code Increase the number of subscriptions to a newsletter or service Collect feedback by filling out a form Increase traffic to your website Download a brochure or catalog Of course, a campaign can be said to be successful if it helps you achieve the goal you set for yourself.