You can even use a second screen to show offers and compare prices and quality when a competitor's advertisement is being broadcast.
This is one of the ways to reach out to get more links with the consumer public and personalize the timing.
Final Recommendations
-It has been determined that the response to an advertisement can occur up to five minutes after it is broadcast on TV . This can be used to publish more attractive offers on the brand's networks or websites.
National advertising has a greater impact in terms of the number of sri lanka whatsapp number database searches. Meanwhile, local advertising has more responses in price searches. This can tip the balance in determining whether to use a national or local channel.
Second screen allows for immediate measurement of approval of an advertising proposal, making it ideal.
For example, the way to move a campaign from TV to Facebook, and vice versa, is to have good data. Only correct data will allow you to target consumers across devices.
A study conducted by Criteo and Forbes revealed that the majority of marketing executives believe that collaboration between media outlets is the best way to face the future, especially when it comes to competing against large companies.
Using a second screen can be as expensive as developing an app, or as simple as creating gifs to be posted at the right time. For that reason, its use is recommended regardless of the size of the available budget.
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As digital consumption continues to grow, second screens will become a reality for audiences. Brands must understand this and make the necessary changes to increase sales and likes.