They are used to integrate platforms, services and CRM. This makes it possible to optimize interaction with the buyer in various communication channels and make advertising campaigns more effective. In addition, this trend allows minimizing the consequences of the "fight for anonymity" on the Internet. Here, an example is closing cookies, restrictions on the use of personal data, etc.
Using a marketing platform makes it possible to connect software products. Here is an example: Russian online software PostMonitor allows you to set up prompt transfer of requests received from potential buyers in social media lead forms to CRM. Thus, the number of lost incoming calls is significantly reduced. Managers no longer need to track social networks themselves and manually enter customer contacts into the database. The probability of losing information is minimal, and leads receive responses promptly.
Statistics show that dentist database three quarters of potential customers want to receive a response to a social network request within 5 minutes of sending it. In addition, they are interested in using services that allow them to compare different consumer products. So, when a response does not come within the expected period, competitors' chances of making a sale increase significantly.
Evolution of the Sales Funnel
The usual sales scheme in business changes over time. Today it is more like an hourglass, where the bottleneck is the first purchase. Business owners and managers should adhere to the principle of customer centricity, which makes it possible to turn the buyer into a regular consumer. In this way, the customer base will become wider due to recommendations from a satisfied consumer and word of mouth.
Evolution of the Sales Funnel
In order to build work with regular customers competently, it is necessary to pay due attention to the O2O technology, the abbreviation of which stands for "online for offline" and vice versa. In this case, the business will be able to recognize the overwhelming majority of customers, interact with them using various online and offline channels, and build hybrid communication.
Using self-service systems
Independence is important for any client; they want to use the product without doing any unnecessary actions. For example, the seller's website should be as clear as possible, have a simple and pleasing to the eye interface. It is important that when choosing products, the cost that the consumer will ultimately pay is immediately visible. Payment methods and the ability to track the order status also play an important role.
According to statistics, about 60% of website visitors are forced to contact technical support if they do not find what they need on the portal, or if they find the interface complicated. If a self-service system is implemented on the resource, it will be much easier for the user, which will certainly lead to scaling.
How to achieve multiple