Digital-first and data-first: the keys to leading in 2022

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Organizations that leverage data lead digital transformation. Find out why digital-first and data-first go hand in hand for success
In a digital-first world, companies that prioritize data management are much closer to a successful digital transformation. Those that don't will get lost in long, slow processes, dedicating resources to monotonous and repetitive tasks that translate into loss of money and time that could easily be avoided by implementing appropriate technology for data management. But that's not the only thing at stake.


In addition to the impact on economic costs, the consulting firm The Eyes highlights another associated aspect to take into account: companies that do not have robust data management face the possible loss of their customers' trust and a negative perception of their services that, over time, is difficult to reverse.

In a hyper-connected society, connection and access problems, slow vk database times, and errors in service can all cause a customer to stop being a customer; and a complaint on social media can cause others to do the same. Avoiding these types of economic and reputational losses is something that our culture makes easier today.





65 % of companies will shift to a Data First strategy and 70% of digital applications will focus on humanizing the digital experience.

Source: IDC



Why is this? The data is clear and illustrates a current map of preferences:

E-commerce grew by 66% in 2020

45% of Internet users increased their use of technological tools

82% of people in Latin America buy online

Customers will spend 25% more on companies whose digital transformation enables them to quickly and easily adapt to the new context.



We know that in many ways habits will never be the same as before the pandemic, but especially those linked to the use of technology laid the foundations for a new way of operating, transacting and contacting companies. In this sense, it is expected that by 2023, companies that stand out for their empathy and security will be the ones that gain 40% of the market over those that have not done so.

This leaves us with a key message: organizations that leverage data are the ones with the greatest opportunity to capture an entire market segment with an eager desire and need to operate in the online spectrum.



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Digital first and data first
The digital-first and data-first world requires a data-driven culture in which data management is more efficient and secure. To achieve this, IDC experts explain that:

Larger volumes of data need to be managed from fewer sources to facilitate the administration and control of all this information.

Avoiding fragmentation is the best way to simplify daily work with data

The standardization of administrative data is a fundamental step that only 6% of companies have taken advantage of so far.

Automation makes data scalability possible, something that only 37% of companies have actually begun to implement.