Get Dirty: The real influencer vs. her AI bot

[phonenumber]

According to a survey of 2,000 consumers Sprout conducted in February 2024, 37% of consumers say they’re more likely to be interested in brands who use AI influencers, and that rises to 46% among Gen Z.

But what exactly is an AI influencer? In some cases, bahrain b2b leads it’s a brand using an entirely AI-generated “person” as an account avatar. Many of these “influencers” are eye-catching women. Some are so realistic that users slide into their DMs to ask them on dates. But this formula (beautiful bot + product = brand awareness) is starting to become a trope online.

Other AI influencers are AI-generated images and videos of creators who sell their likenesses to brands to use in content about their products. Like when the personal hygiene brand Get Dirty commissioned a video:

A screenshot of a post on X that includes an AI-generated video for the brand GetDirty. In the caption, the company behind the video explains how it was created.

The post ended up going viral, and the comment section was filled with equal parts excitement, skepticism and concern. The brand responded by hiring Ariel, the human influencer whose image they used, to star in a content series alongside herself—or, her AI self that is.

A screenshot of a TikTok video from the brand Get Dirty of an AI-generated influencer side-by-side with her human counterpart.

A screenshot of a TikTok video from Get Dirty where a human influencer stumbles upon her AI bot

Get Dirty proved that human and AI influencers can live together in harmony, and it paid off for their brand. The original viral post drove 250,000 views on X (formerly Twitter), and their subsequent partnership with Ariel led to the story being picked up by major news outlets like AdAge, resulting in major attention for the relatively unknown brand.