If you're willing to mix up content and offer variety, your subscribers will appreciate it. And you'll surely notice it in the results. Types of emails that cannot be missing from your strategy 1.- Welcome emails types of emails What you should be clear about is that it is one of the types of emails that can never be missing from your strategies. And these emails have two great advantages over other types of emails : On the one hand, it is the only message that users are eagerly awaiting .
Especially since it is probably the end of one process and, at the same time, the beginning of another. The welcome email is the last element of the acquisition process. Therefore, after sending it, the gmail email list user and the brand begin to work on their own relationship. On the other hand, it contains something that users want : whether it is a link to a download, an activation code, confirmation of a purchase or even some specific information such as delivery times or the status of the purchase in terms of logistics. As you can see in the example email from MacPaw, the user is informed of what will happen from that moment on.
That is, they will receive a monthly newsletter with information about their products, special offers, updates, etc. And by setting expectations from the first contact, you will avoid surprises. But you can also consider sending a discount, a special offer, or a short guide on how to use your app, among other types of appropriate content in these welcome messages. 2.- The offer email types of emails You're probably familiar with these types of emails. But do you really get the most out of them? It's usually recommended that they include a discount coupon or special code as a way of thanking them for being part of your premium list.
The perfect welcome email can take many different forms
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