When to use it, if you want to use a cheap price to expose your advertisement to more people, you can use this goal. It is usually used for product sales/new product launches, etc., to reach your existing customers.
Friend-adding ads (limited to certified accounts): The goal is to increase the number of friends of the official account.
Timing of use: Add official account friends through advertising, and use welcome messages to introduce products and services. Finally, you can complete the conversion purpose by sending group messages. It is the most distinctive function of LAP performance advertising.
[About the cost calculation method from adding friend ads to final belgium phone number data conversion]
If the advertising cost of each friend who joins the official account is 30 yuan and the blocking rate is 50%, the actual cost of each friend is 60 yuan.
The official account sends a group message for 0.2 yuan each. Assuming that the transaction will be completed after 10 pushes, the cost of obtaining an order is only 62 yuan.
Final cost: 60 (official account friend cost) + 10 x 0.2 (group message cost) = 62 yuan
(2) Ad groups
At the ad group level, it can be understood as the people to whom your ads should be placed, telling the system the profile of your potential customers. Including county, city, region, gender, age, mobile phone operating system, these basic settings can be selected. For example, if the product service is a manicure business, you can set the county, city and region where the store is located, select female as gender, and set the age range of 20 to 35 to describe your customers.
For detailed operations, please refer to this article: Understanding the system audience: Set advertising goals based on the basic information in the audience attributes.