3. Conversion rate: The
conversion rate is a key indicator for measuring the final effect of email marketing . It usually refers to the percentage of the number of recipients who complete specific target behaviors (such as purchasing products, registering for services, downloading materials, etc.) after clicking on the email link to the number of clicks. It directly reflectsthe contribution of email marketing activities to the business goals of the enterprise, that is, the conversion effect from potential customers to actual customers. The conversion rate depends not only on the quality of email content and design, but also on the precise positioning of the target audience, the user experience of the website or landing page, and the subsequent sales follow-up strategy.
(IV) Unsubscription rate
The unsubscription rate refers to the percentage of recipients who choose to withdraw from the email subscription list in a certain period of time to the total number of people in the email list. A high unsubscription rate paraguay telegram number database may indicate thatthere are some problems with the email marketing activities. Monitoring the unsubscription rate and analyzing its changing trends will help enterprises to timely discover the deficiencies in the email marketing strategy and take corresponding measures to adjust and optimize it.
(V) Complaint rate
The complaint rate refers to the percentage of the number of emails that recipients mark as spam or complain to relevant institutions to the total number of emails sent. The reasons for the complaint may include that the email is mistaken for spam, the content contains fraudulent or misleading information, and the frequency of sending is too high. Once the complaint rate increases, it will not only affect the effectiveness of the current email marketing activities, but may also have a long-term negative impact on the sender reputation and email delivery rate of the enterprise. Therefore, it is necessary to attach great importance to it and take timely measures to solve it.