This is one of the best-known and least-used persuasion techniques

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But you also risk that many others will think that when you ask for so little, the course is not that interesting. However, at the other extreme, if you ask for €500 for attendance at this course, the user's perception will change. And, therefore, attendance is very likely to be higher. Even if it's a bit risky, try it. It's not about over-pricing. You simply need to raise the price of your products to increase their value in the minds of users. In fact, the example itself will make you realize the idea: the more you pay, the more options you have and the more professional you are. It's that simple. 7.- « You are a good person « persuasion techniques Most people want to do good. Research shows that giving to those in need makes people happier .


So what if you helped everyone do their part yahoo email list yourself? This is precisely the value proposition of Toms . With the idea that when you buy a pair of shoes, other identical ones are donated to people in need, the brand makes users feel good about themselves and makes conversions increase at the same rate. 8.- Show the user what they are about to miss loss aversion bias chart Do you know what this persuasion technique refers to? The fear of losing. As pointed out in this article on the cognitive bias of loss aversion: “Why losing affects us more than winning.” In other words, everyone likes to win, but everyone hates losing . For this reason, in terms of communication, you should take advantage of this technique to make the user see that they are going to lose money, rather than what they can gain.