Digital transformation is the new pillar of business

[shukla7789]

It's a competitive world, everything counts in large amounts. In other words, we live in a competitive world and everything we do counts. That's what Depeche Mode sang back in 1983, but those words are more true today than ever.

Competition in the business world has never been so fierce. However, the abundance of products and brands is no longer the only problem. In today's era, the biggest challenge is to build a strong online presence.

Thanks to the rise of online shopping, physical stores have fallen into the background, and the survival of the fittest in the field of business and commerce now means the survival of the most digitally fit.



Digital transformation as the key to survival
And why has digital business transformation taken off? 70% of companies taking this step say they are doing so to gain a competitive advantage.

Providing quality products and adequate customer support is no doctor database enough. Consumers now expect to receive products and services in the fastest and easiest way possible. In addition, companies must ensure a seamless customer experience and be available to customers across all communication channels. And, given the inevitable advancements in technology, expectations can only continue to rise.



COVID-19 and accelerated digitalization
Digital transformation certainly did not start because of the COVID-19 pandemic. Many companies recognized the importance of digitizing business processes long before the pandemic and began digital transformation. However, the emergence of the coronavirus forced companies to adapt to the new circumstances practically overnight.