The form of training depends mainly on the specialty of the master. Cosmetologists and hairdressers usually study in person - attend various courses, master classes, conferences and other events. As a rule, in the cosmetologist's office you will see many different diplomas and certificates of advanced training. Nail service masters prefer distance learning and actively use the Internet to exchange new ideas, as well as to demonstrate their work.
Marketing training
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To become a hairdresser, you gcash database do not need to get a higher education. Cosmetologists must have a higher medical education.
Training of beauty salon personnel can take different forms; various specialists can be involved in conducting the classes.
Suppliers
It is necessary for clients to see that the staff has full information about the cosmetic products used in the beauty salon and knows the technology of their use. The same applies to the services provided. If the employees can answer the client's questions about goods and services fully and accurately, then their competence will not be in doubt.
If, in addition to the basic information, the visitor also receives personal recommendations, then, most likely, he will use the services offered or buy the product. And vice versa: a client who does not receive an answer to his questions will look for another beauty salon.
Training is necessary first of all so that the staff knows the range, prices and technologies used. Without this, it is impossible to gain the trust of customers. This information is best obtained from official representatives of cosmetics and equipment suppliers. Contact them with a corresponding request. Ask them to send their representative to your salon to inform the staff.
If you understand that one visit of the representative will not be enough for the staff to fully study the entire range or technologies offered by the supplier, then insist on a second visit. You can ask to provide the information you need in writing.
It is important that the beauty salon staff is well-versed in the entire range of cosmetic products and procedures. The master must offer the client exactly those cosmetic products and care technologies that will be optimal for him. This is how real professionals work, and this approach is highly appreciated by clients.
A highly qualified specialist practices an individual approach to each client and, based on this, not only tells about the cosmetics used and the procedures performed, but also necessarily gives personal recommendations. If such work is not carried out, and the client does not receive a detailed answer to his questions, not to mention any recommendations, then, most likely, he will not return to this beauty salon again.
So, training of personnel should begin with studying the range, technologies used and prices of goods and services. At this stage, it is necessary to closely cooperate with suppliers of cosmetics, cosmetology tools and equipment, because only they have all the information you need, and no independent teacher can be so useful.
Often, free consultations on products are offered to beauty salons by the manufacturers themselves. They also usually prepare printed materials advertising the products, tools and equipment they produce. All these booklets and magazines can be actively used in the process of training personnel. Do not miss the opportunities for training personnel that the manufacturers offer, because they are interested in collaborating with you.
The amount of information about a product that beauty salon employees must have should not be limited to just the name and purpose of a particular product.