This precision leads to more effective use of marketing dollars on ads while relying less and less on third-party data. In the wake of privacy measures implemented most prominently by Apple, that’s become more of a necessity. Mark Zuckerberg, CEO of Meta, has claimed that revenue losses are partly due to Apple’s user-privacy updates, which hinder tracking capabilities and targeted advertisements. As a result of increased competition and privacy challenges, Google and Meta’s market share is shrinking. A New Player on the Scene: Amazon Amazon is becoming a significant player in digital advertising.
After acquiring Sizmek in April 2019, Amazon Advertising now controls the world’scolombia mobile phone number listlargest ad server and eCommerce platform. Like Walmart and eBay, Amazon is now taking advantage of its robust digital ad network to increase the visibility of products in its marketplace. Amazon didn’t stop there—it stretched its on-site ads venture over its own e-commerce platform. This has allowed them to offer advertisers more options for targeting users and measuring their results. Amazon is now the biggest threat to Google and Meta’s market share, and it’s growing fast.
more than $30B per year, and by 2024 it is expected to capture nearly 13% of the U.S. digital advertising market. Talk Business With Microsoft Microsoft is making its presence felt in digital advertising as well. The company recently acquired LinkedIn Ads, which became a significant player in the B2B market. With access to more than 610 million professionals, Microsoft can now offer advertisers a larger pool of potential customers and gain insights into their behavior.