Remember that if you need content, you’re in the right place. Just reach out to Rock Content to learn more about our content creation offers. Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there! Share A Retrospective on Consumer Behavior in 2022 and Forecasts for 2023 Kamila Dantas Kamila Dantas Dec 29, 22 | 5 min read ✓ Human crafted content Updated: December 29, 2022 retrospective consumer behavior Need content for your business? Find top writers on WriterAccess! Try for free The COVID-19 pandemic was undoubtedly a major boost for technological acceleration and changes in consumer behavior.
Trends were anticipated, and new behaviors emerged—from the way australia mobile phone number list people search (Generation Z uses TikTok more than Google to do searches) to what people expect when buying and interacting with brands (such as seeking brands’ real purposes and a good user experience). Plus, new technologies have entered users’ radar, such as Metaverse, causing profound changes in consumer behavior in 2022 and accelerating trends for the year 2023. In this article, we will review the main research and trends in user and consumer behavior in 2022, and make predictions about what to expect (and how to prepare) for 2023.
and Diverse Content In the year 2022, Digital Marketing boosted new ways of consuming and creating content—as in the rise of short videos to educate and inform audiences. Among them, interactive content proved to be a very effective format to differentiate brands and make them memorable for their audience, staying in consumers’ minds. According to a survey by the Content Marketing Institute (CMI), 88% of marketers surveyed said that interactive content plays a very important role in differentiating their brands. In addition, the survey also shows that interactive content delivers 52.