Choose the right social media monitoring tools

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Sprout Social's Smart Inbox is an inbox within the platform that consolidates all incoming messages and mentions into one place.
For example, Sprout Social keeps track of mentions and metrics across Instagram, X, Facebook TikTok and more. Insights are housed in one platform, making it easy to navigate. Sprout also helps you tap into the active part of social monitoring by enabling you to respond to relevant posts, rather than simply presenting you with information.

Monitor relevant keywords for your brand
Draft a keyword list for your social monitoring tools to track. This should include—of course—your brand name and variations of it. Add in product names, competitor brands and industry-specific terminology customers may mention alongside discussions with your organization. Regularly update this list based on what your monitoring efforts discover.

Monitor across all platforms
Your social media approach might not (and probably shouldn’t in hungary b2b leads many cases) include a presence on every single channel. After all, it’s best to focus your efforts on the spaces your audience spends time most often.

Yet, when it comes to monitoring, it’s best to keep track of all platforms, regardless of whether you have a brand account there. Customers can reference you anywhere, and sticking to your established channels can cause you to miss critical insights. Use a tool that helps online reputation monitoring everywhere, not just a handful of channels.

One of the key differences between social monitoring and social listening is the reactive nature. Don’t just collect and then hoard the social mentions you find—take action!