What do social media managers do?

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Stepping into a social media management portugal b2b leads role can serve as a launch pad toward marketing leadership positions—including chief marketing officer and social media executive.

No day is typical for a social media manager. Their work spans across platforms and often includes playing many different roles. Here’s a look at the tasks our experts juggle each month.

Content creation
Social media managers play an integral role in developing content for a brand’s social presence. They can write copy, capture photos, record and edit videos—but their role goes far beyond publishing posts.

For example, Raven Gill, Social Media Manager at Communicators Group, a full-service marketing agency, meets with her creative team on a monthly basis to discuss ways their content calendar will deliver on business goals. She also prioritizes staying on the pulse of social trends so she can create timely content that resonates with her audience.

She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”

As a social media manager, you must master the art of content development and providing creative vision to a larger team.

Many social media managers, including Pierson, are responsible for managing their brand’s community. That includes finding opportunities to make loyal superfans feel welcome and appreciated—whether it’s highlighting a post or leaving a friendly comment.