Tip 4: Communicate your social media priorities

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We’re programmed to crave and seek out greece b2b leads connections. That’s the whole point of social, right? If you’re combating burnout, your team and other social media professionals can empathize and support one another. If your company has a smaller social team, or you’re a team of one, look for additional support from industry peers. Or, if you can offer support, consider opening yourself up to others. Continue learning by following your peers on social and expanding your network.

Saying “no” is a form of self-care too. Social teams can be small and mighty, but they can’t do everything all the time. This is why communicating your social media marketing priorities is key. Encourage your team to talk about burnout with you and make it clear you’re open to their concerns. You might even need to audit your social strategy and ruthlessly prioritize tasks and goals. Prioritization can keep your team focused on the networks and content types that matter the most to your brand and audience.

Tip 5: Build a response protocol and assess tone before publishing
Customer care is a major part of a successful social strategy and requires time, attention and thoughtful engagement. In The 2025 Sprout Social Index™, we found that consumers want personalized customer service to be brands’ #1 social priority in 2025.

When the world can see anything your brand posts, the pressure is on to craft the perfect message and not make a misstep. You might feel anxious when dealing with emotionally charged interactions on social and the scrutiny that comes with it. Avoid some of the stress by creating a response protocol. Document common reasons customers reach out to you on social media, the sentiment behind them and examples of how to respond—plus situations where your brand won’t respond at all. Redirect conversations to direct messages when possible, to minimize additional scrutiny. Legitimate customer concerns should never go unaddressed, but be wary of trolls. If your brand is continually targeted by a specific person using hateful or inappropriate language, consider muting or blocking them if that’s an option for your brand.