When adopting Big Data, it must be kept in mind that this should focus solely on delivering measurable business value. That is, moving from big data to actionable data.
When we talk about the commercial value that Big Data represents within the context of Marketing, it goes far beyond this actionable data. It even represents value for customers.
Let's remember that Big Data is about managing a large volume of data that is classified as structured and unstructured (we will explain them later) and that is part of business life every day.
It is therefore no surprise that customer analytics, which is uruguay whatsapp resource essential to developing good content, is driving many Big Data initiatives.
Business intelligence, in the form of real-time data, can lead you to a better understanding of your target audience.
It can help you generate actionable insights to create mind-blowing content and advanced analytics that will allow you to better measure your online success.
“Business intelligence in the form of real-time Big Data can lead you to a better understanding of your target audience.”