An ad group includes keywords, ad text and landing pages

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Google AdWords is the largest platform and is used by the vast majority of advertisers.

You can use Bing, which is another search engine, to display your ads on the Bing and Yahoo networks.

It is reported that there are more than 500 million visits to Bing searches around the world.

3. Keyword groups and keywords

Every marketing campaign uses one or more ad groups, which is the jordan telegram number database basis for managing keywords.

Managing bidding keyword groups will create a good hierarchy and achieve better results.


For example, if you plan to sell desserts, this is your ad group, which can contain related keywords such as cakes, frozen desserts, ice cream, pies, etc.

Each keyword has its own display opportunity, and the search engine will display these ad results to the most relevant user search requests based on the requirements of relevance.

Each marketing campaign should have at least one ad group, and each ad group needs to match at least one ad creative

4. Negative keywords

PPC marketing is costly, and deciding which search users to block is as important as deciding which search users to advertise to.

For example, if your product is women's shampoo, you don't want your ad to end up on a search request for dog shampoo.

Create a negative keyword list to ensure that you don't spend your PPC budget on unnecessary search result ad display clicks.

5. Quality

Under the premise of relevance, where your ad appears on the results page is determined by Google, and the basis is the ranking or quality of your ad.

Although Google has not announced the exact quality calculation rules, you can roughly measure it yourself based on the bid amount, keyword relevance and click-through rate in PPC marketing.

If the quality of a keyword in your ad group is poor, other keywords in the same keyword group will also be affected.

You can use PPC marketing as part of your online network marketing and make profits through PPC.