6. Stick to a publishing and approval schedule

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Want to turn your canada b2b leads Instagram bio into a traffic-driving powerhouse? Enter SproutLink. This capability lets you create a custom link-in-bio page.

A SproutLink interface for managing Instagram bio links. It displays scheduled posts with coffee-related images and a cityscape.
And for those days when the creative well runs dry, use artificial intelligence (AI) to improve your social workflow with AI-powered caption suggestions and alt-text generation. You’ll get fresh ideas while keeping your content accessible and engaging.

A preview in Sprout’s interface showing an "Attached Images” section with one image of a latte art. Below the image there is a link to 'Add Alt Text' highlighted in red.
The final piece to your approval workflow is publication. But how do you decide when your content gets published? Just like you have a timeline for approval, you should stick to a timeline for publishing and scheduling your content.

This is a win-win for your team and followers alike. You get into a rhythm and routine of approval as you regularly create and publish content for your customers. Consistency counts on social media. With Sprout, you can plan your content based on specific timing or use tools like ViralPost® to publish when your followers are most engaged.

Sprout’s Publishing calendar view for Sprout Coffee Co.. Multiple social media posts are scheduled, including posts with images of coffee and text descriptions. The new post editor is open on the right side with a draft post about iced coffee.
Who benefits from a social media approval process?
Implementing a social media approval process may seem like an added task, but it’s an investment that pays dividends across your organization. The main beneficiaries include social media managers, social strategists and content creators. They enjoy: