How can geotargeting hurt your marketing strategy?

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"We have an exclusive story, we were the first to publish it and we rank very high. However, when other smaller sites republish the same story, they suddenly start ranking better than us and we immediately start falling by the wayside. My job is to improve SEO and publishers are frustrated with this situation."

According to the SEO analyst, this happens even when the smaller sites in question correctly cite their portal as a source when replicating your content.


After examining the site and ruling out any issues that might have blocked the portal from ranking higher in search engines, Mueller concluded that the cause could be in the international azerbaijan consumer mobile number list geographic settings of Google Search Console.

And what is Google Search Console geotargeting for?
Before we talk about how geotargeting could negatively affect your SEO, we need to remember what this feature is for.

Basically, the tool allows you to show the correct version of a website to local customers from a particular country or a specific region.

For example, if you have an online store and only sell to customers in the United States, this region will be defined as the store's target country.

That way, when a person interested in your product searches for stores in the US (or even uses Google's "near me" feature), search engines will show them results from sites with domains specific to the shopper's country or region.

After digging deeper into the target site during the stream, Mueller noticed that the site's GeoTargeting settings in Search Console had been set to Pakistan.