hubspot chatbot for customer care

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For example, enterprise customers get dedicated CSMs to hel usa business email list p handle issues. The company also has a massive community portal where both employees and advocates can answer questions from fellow customers.

HubSpot customer care

Additionally, the company boasts a massive knowledge base and onboarding hubs to help new and current customers alike. HubSpot also has chatbots on-site to help route customers to the right answers.


Sweetwater
Sweetwater is a prime example of a high-touch customer engagement model. When they buy with Sweetwater, buyers are assigned a dedicated sales engineer and rep upon purchase. These team members are assigned to customers based on their preferred products. For example, some reps specialize in DJ equipment while others are experts on acoustic guitars.

sweetwater customer care example

These reps offer regular follow-ups both digitally and over the phone. The brand uses autoresponders coupled with personal interactions such as check-ins over the phone and via text. This shows how a multichannel approach is key to reaching modern customers.

sweetwater follow-up email