Therefore, all the products and services we use must follow this trend. The way in which Digital Marketing is carried out needs to be aligned with the transformations that occur ever faster and faster in current times. In a world that consumes more and more video content, which is better for your brand: short videos, or long videos? To answer this question, Google published an article bringing YouTube data and creators’ best cases. Of course, to help you, we’ve brought you the most relevant data, as well as our in-depth video content, the current scenario and how to use options to leverage your brand.
Follow me! Differences between long videos and short videos in the thailand phone number data Marketing world With so many options at play, it’s important to know how to use them in Marketing actions for brands. Firstly, it is important to highlight that videos are preferred by brands to enrich content, according to a study by Hubspot. According to the report conducted by Vidyard, social networks and websites remain the top two channels for video distribution. Videos have also gained prominence as a customer conversation tool, becoming an effective way for salespeople to attract more attention from potential customers.
Source: State of Video Report, March 2022, Demand Metric, Sponsored by Vidyard In addition, the most requested videos are those lasting between 3 and 6 minutes, regardless of whether they are informational or instructional, according to Techsmith. 3-6 minute videos in your campaigns? No! As we know, an action for a brand must be contextual and encompass different variables in its planning. Long and short videos serve different purposes, and are watched by different audiences. According to a study carried out by Google, long videos are replacing TV content.