Tasty YouTube thumbnail with a salted brownie. The title reads, "The Best Brownies You'll Ever Eat."

[shaownhasan]

Four Buzzfeed YouTube thumbnails featuring attention uk business email list grabbing titles. The titles are as follows: We Tasted the Worst Reviewed Pizza in New York City, Gamer Girls Play Never Have I Ever, Ranking the Internet's Best Hot Cheetos Combo and We Only Ate Meals From India For a Week.
Athlean X’s fitness-based videos are another good example. The channel’s content manages to sneak in relevant keywords in its titles while also coming across as conversational.

Five Athlean X YouTube thumbnails with keyword-driven titles. The titles read as follows: The Perfect Home Workout (Sets and Reps Included), Eight Worst Bodyweight Exercises Ever (STOP DOING THESE!), Never Do Pull-Ups Like This: 10 Most Common Mistakes, Do This Every Day: No More Low Back Pain! (30 SECS), and The Perfect Push-Up Workout (3 LEVELS)
“Best-of” lists and “how-to” titles are always a safe bet, too. Food channel Tasty uses click-worthy titles like this:

The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.

In terms of specifics, many have observed that the optimal YouTube video title length should be around 70 characters. Meanwhile, tools such as CoSchedule’s headline analyzer recommends 55 characters for an engaging headline. CoSchedule’s tool isn’t specifically meant for video titles but is awesome for brainstorming YouTube-friendly titles to help promote your YouTube channel.

Here’s some food for thought: YouTube videos show up in 70% of the top 100 Google search results.