Examples from real business

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Analytics and measurability . Multichannel marketing requires good analytics to track the effectiveness of each channel and the entire interaction as a whole. For example, if a company actively uses email marketing, social networks and contextual advertising, it is important to track which channel brings the highest ROI (return on investment).
Message consistency . All channels should work in sync and the messages on them should be consistent with each other. This helps avoid confusion among consumers and strengthens the brand image.
Nike actively uses multi-channel marketing, integrating data from different channels to create indonesia phone number list personalized offers. They use interactions through mobile applications, email newsletters, social networks and online stores, providing a seamless user experience.
Amazon also successfully uses a multi-channel strategy. They use email marketing, advertising, mobile apps, and offline stores to ensure that the user can make a purchase at any stage of the journey - from browsing the product to completing the purchase.
Historical context
Multichannel marketing has become relevant with the growth of the Internet and the development of new technologies. Previously, marketers used only one or two channels to reach their audience, most often traditional media such as television, radio and print media. However, with the advent of digital technologies, with the emergence of social media, search engines and mobile applications, companies began to look for new ways to interact with customers.