Data may be just the tip of the iceberg

[asikurrahmanshuvo]

Neymar, Jimmy Fallon, Eminem and Snoop Dogg have all had images of algorithmically generated monkeys, the Bored Ape Yacht Club , purchased for millions of dollars.


Although they became famous due to these events, NFTs are an emerging technology. There is a blue ocean of possibilities for brands and we can already see some microtrends emerging due to new behaviors and technological innovations.

After its popularization, it was possible to observe companies from various sectors adopting brand strategies using NFTs as a power to connect with customers and do new business.

Outfit
Some companies have been working with the connection luxembourg phone number list between the physical and the digital. This is the case of companies like GAP and Adidas , which have created NFT collections that allow the buyer to access physical pieces exclusively.

The strategy behind these initiatives is mainly aimed at keeping the community spirit and exclusivity behind the brands active , strengthening the idea of ​​creating fan clubs and building customer loyalty.

Other clothing brands have decided to adopt collaborative strategies. This is the case of Gucci and Nike , which invested in shares with companies and artists to create clothing collections available in NFT in exclusive partnerships, expanding their visibility and reputation.


By the way, Adidas also joined this trend of collaborations and launched a collection in collaboration with Bored Ape Yacht Club, the same one with the celebrity overalls.

It is possible to see the penetration of brands in association with digital gaming markets , for example. This guarantees brands access to customers on a platform previously little explored in terms of marketing: GAMES.