5 Mistakes to Avoid When Implementing Content Strategies

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Content strategies are tools that are used to plan, develop and manage texts in an effective and useful way for the reader, with the aim of increasing the audience, getting subscribers and building loyalty with the brand or blog . Impacting the public through a good publication is essential to create a connection between both, increase visibility and position your site.

How to implement content strategies?

It is basically based on a simple and coherent plan mom database with what the reader and search engines recognize as quality content. It is not just about writing for the sake of writing, it is about providing useful and easy-to-understand information to satisfy the needs of the audience, that is, creating material with a message that can add value to your site.

In the following section you will find a list of the most common errors and their possible solutions, so that you have an idea of ​​how to direct your writing:

1.- Unattractive titles: The headline is the hook that will motivate the reader to be interested and enter the publication. It must have the correct terms that describe the usefulness of the writing. Neglecting the title is to downplay a fundamental tool for positioning that can help make it go viral. Make sure it is as creative as possible and include keywords that the audience can enter in search engines to find the information.



2.- Directing content to the wrong audience: If you don't know your audience well, what they need or you're not clear about your approach, it's very difficult for your posts to achieve the expected success even if they are of very good quality. Take the time to study your audience and their interests, adopt a type of writing that adapts to their lifestyle, age and that is easy to understand, this way you will achieve that your publications reach the maximum possible number of users. It is essential to know our reader and define them clearly in order to create material that they really like.



3.- Not including links to previous posts in the new article: This is probably the most common mistake you should avoid when implementing content strategies. Inserting previous posts in a natural way motivates the reader to stay on the site by providing more entries that help them expand the information for which they arrived; by discovering interesting material, they gain loyalty to the site, thus increasing subscribers . A good plan is not only based on the creation of new texts but also on the constant optimization and promotion of existing ones to maintain their validity.



4.- Neglecting the presentation: Poor, boring or outdated writing loses all interest. Worrying about quantity instead of quality limits any content strategy to generating action . We must be respectful of the readers who enter the site, making their experience worthwhile by creating articles that provide value, with careful spelling, easy to read, enriched with images, photographs, videos and any other feature that facilitates understanding of the message. Forgetting these details affects the credibility of the page, causing the loss of trust of your followers.



5.- Not sharing your content on social media: In order for your audience to know about your new publications, it is important to share your articles successfully. Consider all available channels, optimizing the post according to the medium to improve organic searches. You can use a publication calendar to improve management.



When to implement content strategies?

Whether you are just starting your blog or you have been running your site for a while and it hasn't yet taken off as you expected, any time is a good time to start improving and optimizing it. Taking care of the details before and after publishing will help you position your page and significantly increase its visibility.

Be open to experimenting with new tactics to help you reach your goal. The time it takes is unpredictable, but it is always better to reach your goal the right way through a proven and safe method that generates trust and credibility in your site and in the reader's taste.