Newsletter service: How do I measure the impact of my mailings?

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To measure the actions of your newsletter, you need an automated marketing tool. This is usually a newsletter or email marketing service that allows you to generate reports with statistics on the mailing campaigns you have sent.

This is data about the recipients' interactions with the campaigns that is stored automatically. The more data we collect, the better we will know our recipients in order to send the newsletter effectively.

Statistics are the only way we can ensure that our emails have reached the recipients' inboxes.

By collecting data and statistics, we can see whether a newsletter is effective or not, and above all, detect where the campaign fails. Once the weak points of our newsletter are detected, the next step is to interpret the failed data .

Knowing how to interpret statistics will allow you to find the reasons why cambodia whatsapp resource your campaigns are not performing well. Why don't they open the email? Why don't they click on the link? These are questions that you need to answer.

Once you know the reasons behind your newsletter's poor results, all you need to do is make the necessary changes to turn things around.

By making the changes you deem appropriate to your campaign, you will be able to check how these changes affect the effectiveness of the newsletter.

All you have to do is check the statistics for the new campaign again! It is crucial that the reports generated by the newsletter service you use are done in real time, so you can see the evolution and progress over time.

What are the key statistics that a newsletter service should offer?

The main data measured in mailing campaigns are the following. In each of them there are degrees that reflect the level of effectiveness of our newsletter, measured in percentages out of 100.



Opening rate
This is the number of times the email has been opened, regardless of the number of recipients. That is, it includes repetitions by a single recipient.

A normal opening rate would be between 10-15%. If it is below that, it means that something is not working well. The subject line is probably not well defined. If a subject line works, it encourages people to open the email.

Another problem may be that segmenting your database is not enough. Personalizing the subject and sender address, for example with a professional domain, can help increase the opening of your emails.