Content plus community: why are they the key to success?

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on has undergone changes in all its forms, in parallel with the evolution of the network. The community in digital environments has exploded its relationship with content . The factors have been mixed in such a way that it is difficult to identify the audience today. Content plus community, why are they the key to success?

The strategy adopted within a Content Marketing campaign vk database allows us to increase the number of potential customers. In addition to transforming the role of consumers (from passive to active) for the benefit of our brand.

How to mix content with community
The scenario for users on Web 1.0 is similar to that of readers in the written press. The only difference is the channel, distribution of content through a digital interface. In both cases, the audience is limited to being informed, there is no other action between the content and the consumer. The material is quickly discarded due to the lack of feedback . Two elements broke into this information architecture: social networks and comments . This is how Web 2.0 was born . The microblogging service Twitter and Mark Zuckerberg's company ( Facebook ) play an essential role in replicating the content in the hands of the audience. Users are owners of social media. And the incorporation of comments in web portals, where visitors have the space to comment, criticize, and consult.

At this point we don't have to adopt a strategy to mix content with the community. The Internet has already taken care of that task. The mission of companies is to lead a Content Marketing campaign , which allows us to position our brand in this communication ecosystem. Guarantee user trust by creating differential content to meet consumer needs. This will allow us to get to know our potential customers, obtain specific information, and increase conversion, with traditional actions such as: ebooks, guides, whitepapers, checklists or videos .

How do I know what content my community needs? This process at the service of consumers is the key to revealing audience demand. Data exchange, in addition to being an exercise to strengthen ties with the user, makes it possible to direct the offer to the right customer. Recycling the information obtained to increase the chances of forming loyal consumers is what you should aim for with your strategy.

Content is king
To cover the creation of valuable content, companies tend to delegate this function to the team of editors. The creation of on-demand content in the hands of freelance journalists is an economical (and trending) option for brands. Blasting News and Prenser are two clear examples of the rise of journalism in the digital age. Startups that are based on three ideas: editors, content, and community:

Blasting News (award-winning and funded by Google ): a global social journalism platform. Originally from Italy, it was created by Andrea Manfredi in 2013. The site is based on collaborative content and is available in thirty-four countries. In two years, 650,000 freelance writers, or so-called blasters , have garnered 50 million unique visitors, resulting in 15,000 published articles. The site is known for its strict editors who protect the quality of their articles.
Prenser (Argentine news platform): managed by independent entrepreneurs from the Faculty of Engineering at the UBA (FIUBA). Its community is mostly made up of communication science students. The site functions as a news web portal, with content created by its freelance writers. The educational undertaking (a practice tool) provides students with a first productive experience on the writing platform. The topics covered by the portal include: international; technology; entertainment; lifestyle; politics; society; sports; police.
Postedin : is an on-demand content marketplace developed in Chile and operating in all Spanish-speaking countries. This platform allows you to create and purchase original content. People from any profession can register and apply to be writers in various categories. They must first pass a selection test to certify their quality. Once accepted, they will be able to develop various contents according to the specific instructions required by the companies that request the creation of articles, posts, infographics, Ebooks, etc. All content is reviewed by an anti-plagiarism algorithm and editors who verify its quality