A marketing strategy that was successful when it was developed may become outdated over time. Competitors, changes in legislation, economic upheavals - all of these affect supply and demand.
How to avoid:
Conduct regular audits of all 4P elements. For example, regularly review the pricing strategy and analyze new market trends to adapt the strategy in time. Use SWOT analysis to assess threats and opportunities.
Incorrect pricing.
Problems with setting the right price are the most common. Misunderstanding the france phone number list needs of the target audience or being too aggressive in price reduction can cause problems with margins or perceived value of the product.
How to avoid:
Test different price categories on your target audience. Use a psychological pricing strategy: for example, a price of 999 rubles instead of 1000 may be perceived as more advantageous.
Nowadays, simply “opening a store” is not enough. The choice of distribution channels determines whether your product reaches the customer.
How to avoid:
Ignoring distribution channels.
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