Sprout Instagram question carousel

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Provide an answer
Search your Facebook and LinkedIn communities indonesia business email list for questions you can answer with an existing article. By repurposing content and/or linking to it in your response to queries, you build relationships and increase the chances of being found by others asking the same question. This approach also shows social followers you’re paying attention to their questions, preferences and needs.

Amazon answers a question in the video below, engaging followers with a subject matter expert. Similar content is used in a blog post by Amazon as well.

Amazon Youtube Video answering a question

Rework written content for Instagram
Even written content can find a home on a visual platform like Instagram. But don’t just copy and paste a paragraph as your Instagram post; consider pulling out salient data points or quotes to build a visual social narrative around. A lengthy report also works as fodder for a series of short videos sharing key information. Instagram carousels are great ways to share text-based content—just be sure to implement design best practices to tell the story visually.

We noticed an increase in interest in building an executive social media presence, so we wrote a guide on it and created an Instagram carousel featuring three compelling reasons for executives to focus on their social media presence.