What have we learned at Rock Content with Google Analytics?

[asikurrahmanshuvo]

I confess that as the current leader of the three main Rock Content blogs for the United States, Brazil and Mexico, it is only today that I really came to worry about updating the system.

Well, let's say that the day-to-day absorbed us as a team, to respond first to the emergencies of recent times. Despite this, I like the idea that now GA4 becomes a new priority for the Rock team and we can get to work on getting to know the tool and reconstructing the information, before the change becomes an inevitable reality.

If I learned anything from working with Google and its albania phone number list various tools, it is that nothing lasts forever. And that, as digital communication professionals, flexibility should be the first quality that accompanies us.

There is no point in creating attachments to the old. It is better to learn from the past in order to be able to take on what comes next. And as I have already mentioned, repeatedly, what is coming with GA4 is a new analysis tool capable of taking our knowledge of the market to another level.

As digital professionals, we are the holders of the great fourth world power: communication ; and being aware that the changes that will be implemented serve to optimize our resources and protect us more as natural persons, GA4 is simply a tool that will help us become ethical with our strategies and that is priceless.

So the initial invitation here is to learn how to learn. We are one year away from seeing GA4 become the core property of Google Analytics, so we must hurry to make the migration, not out of fear of losing data, but because it is necessary for our business health and because technology simply moves forward with or without us.

So it's better to be with us

There isn't a day that goes by that we at Rock Content don't go into Google Analytics.