3. What to do if the ad does not have a token?

[robiulhasan]

The advertising identifier (token) is automatically generated when data is submitted to the EPP system. To do this, you need to register an account on the Roskomnadzor platform, specify data about the advertiser and advertising platforms. After that, the system will create a unique token for each advertising campaign, which must be integrated into advertising materials.
If advertising materials do not contain a token, such ads may be considered a violation of denmark phone number list the law. In this case, the advertiser risks receiving a fine. To avoid such situations, it is important to check all advertising materials for tokens in advance, especially when preparing large advertising campaigns.
4. What fines may be imposed for lack of marking?
Fines are provided for violation of advertising labeling rules in Russia. For legal entities, the fine amount may vary from 100,000 to 500,000 rubles, for individual entrepreneurs - from 20,000 to 50,000 rubles. In case of repeated violations, fines may be increased. Blocking of advertising materials is also possible, which will lead to losses in coverage and income.
5. How to avoid mistakes when labeling advertisements?
To avoid mistakes, it is important:
Use specialized automated systems for advertising marking.
Regularly train employees on current requirements.
Conduct an audit of advertising materials before posting them.
Check the correct integration of tokens into each material.
advertising marking