Instagram: Around 46% of consumers will use Instagram to contact

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Facebook: As the social india business email list network with the most global monthly users, the platform is also the top destination for customer service. Over half of all consumers (55%) plan to contact brands via Facebook this holiday season. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop.


brands for customer service this holiday season. Instagram is the top care platform for younger consumers, with 63% of Gen Z and 55% of Millennials using the platform for service needs. For consumers who plan to buy from social networks next year, 29% of them will use Instagram Shopping, with younger consumers being most likely.


TikTok: Roughly 39% of consumers will use TikTok to reach out to brands during the holidays, which rises to 42% among Gen Z and Millennials. TikTok Shop will also be used by 39% of all users buying directly from the platforms overall (tying with Facebook). It will be the top social commerce shopping destination for Gen Z (54%) and Millennials (47%) in 2025.