What Pokémon Go can teach us about Content Marketing

[shammis606]

The unstoppable phenomenon of Pokémon Go
Now, pay close attention: we will teach you the secret to evolve from Pokémon Master to Content Marketing Master
Second lesson
Third lesson
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By now, if you are not one of them, you will have come moj database across dozens of reckless Pokémon hunters who, armed with their smartphones , fight to catch as many creatures as possible in order to become the most skilled Pokémon Masters.

That's right, isn't it? Well, very well; on this occasion we will tell you how Pokémon Go can also help you evolve and become, in addition, an unbeatable Content Marketing professional .


The unstoppable phenomenon of Pokémon Go

Pokémon Go is, without a doubt, one of the biggest hits of the American company Niantic, Inc. Launched at the beginning of July, this original video game belonging to the freemium category challenges its players to locate and capture, using GPS technology and the visualization on the screen of mobile phones in real-life scenarios, the mythical Pokémon, whose animated adventures enlivened the childhood of millennials .

To do this, the Pokémon Go application uses the Android and iOS platforms of smartphones and, using the technology called Augmented Reality (AR) , combines real elements with the appearance of the creatures that are the protagonists of the Japanese Pokémon saga, which must be caught using Poké Balls. Thanks to the support of Nintendo , the Pokémon Go app is gradually being launched globally, causing a sensation among the population of countries with absolutely different cultures and constituting a real phenomenon.


Now, pay close attention: we will teach you the secret to evolve from Pokémon Master to Content Marketing Master

As a Content Marketing specialist, you are naturally constantly looking for the best ways to generate extraordinary content that will captivate your audience. While this is a task that you surely master with total skill, you may find yourself, on certain occasions, in a state of creative block. This is precisely the point at which Pokémon Go offers you its:



First Lesson

The classic that comes back to life
Take from the creators of Pokémon Go that spark of innovation that managed to rescue old protagonists over 20 years old to revive them in a sort of crazy hunt through the most common, and also the most unusual, places in the world, without having to develop another script for the story or new characters for their current video game. So, review your oldest posts , dust off those publications, eBooks or infographics from other times; give them a new approach, refurbish them with current data, redesign the graphics and launch them again into the web arena . Who knows, when they return to the Internet, they won't attract more audiences than when they first appeared.



Second lesson
Project yourself towards the viralization of your content
From the first minutes of its launch, Pokémon Go has been one of the most amazing viral phenomena of recent times. So much so that figures such as Ellen DeGeneres , Justin Bieber and Demi Lovato have also turned to the hunt for the elusive Pokémon. The million-dollar question is what sparked such a fever for this video game. The answer lies in the activation of “nostalgia”, a feeling that has caused the application to become a viral prodigy. Moral: appeal to the mobilization of the feelings of your target audience; remember that the message of your content is received by a reader who is, before being a simple prospect belonging to a certain target, a person who feels and dreams.


Third lesson
Always stay ahead of the curve
You have seen how the developers of Pokémon Go, attentive to new trends and technologies, have benefited from the virtues of Augmented Reality . Well, don't forget to keep an eye on the changes that are coming in Content Marketing for the rest of this year and for the next few years; you too can take advantage of each of the advantages that advances in communication applications and their new ways of transmitting content will surely provide you. In the world of communication and information technologies, everything is about to happen... Don't miss the opportunity to innovate in the production of content and its distribution channels!