10 brands that know how to communicate on Linkedin

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Nowadays, no marketing strategy considers whether it should be on social media or not. This is no longer an option, but a necessity. They are where our users and potential clients are. Linkedin stands out as the professional social network par excellence, with more than 430 million users in around 200 countries.

Some of the benefits of using this support in a marketing strategy are:

1. Build relationships with other companies : generating networking.

2. Gain insight into employees and customers by building turn leads into sales with overseas chinese in worldwide data relationships with them and analyzing which other brands they follow or where they work.

3. Enhance our brand image to a professional level : sharing and updating in our status what we do or who we are.

4. Expand dissemination and engagement : adding Linkedin as another channel in our content strategy.

5. Promote our products or services : selling directly or generating relationships with other distributors and customers.

Below you can see 10 brands that are doing a good job on their corporate profiles within this social network. Get to know them, discover their content for Linkedin and learn from them.

10 companies that know how to communicate on Linkedin
There are two characteristics that all these companies share:

Their profiles are complete and offer various modules of content differentiated by categories: corporate information, testimonials, images, employees who work there, corporate culture, etc.
They update their content daily , share and recommend other external content, and in this way maintain relationships with their users.
1. Google

With 4 million followers, it is one of the most valued brands as a company and workplace. They publish daily news related to their events around the world, new products, articles and achievements of their employees... In short, they are responsible for making themselves known, but not through the product that any user already knows, but rather through business achievements, those of their employees, and their relationship with society.



2. IBM

It has 3 million followers and regularly updates its content, which has thousands of recommendations from other users. IBM is an example of excellence when it comes to creating and sharing content for Linkedin . It knows exactly what to talk about: what its professionals do, what new products or alliances it is making, how it works, and what products it has, so that it will not only create relationships with other companies and users, but also sell them its various products.



3. Linkedin

Who better than Linkedin to display a great example of communication through their profile? All their content is related to learning, professional life, communication of results they obtain about job searches in their community… and in this way they offer everything that a Linkedin user wants to know. They talk about their own brand indirectly and add value with their complementary services (such as the e-Learning courses they offer).



4. Apple

Apple's use of Linkedin is different from that of the previous companies. More focused on the jobs it offers and its own workers, it hires professionals from all over the world through this network. It currently has 1,900 active jobs spread across the planet. This is its way of communicating. Its image is its own workers and their profiles, and the jobs it offers.



5. Unilever

2 million followers and a large amount of relevant and varied content, with thousands of recommendations, support the great effectiveness of Unilever's communication. They have managed to harmoniously distribute content related to job search and articles about their own brand. In this way, they offer what Linkedin users are looking for (data and interesting content about the professional field), as well as presenting themselves as the best company to work for thanks to corporate identity communications.



6. Starbucks

It is one of the companies worldwide that has done the best job with its corporate identity. For this very reason, it has become a place where people want to work, it has created an image of transparency, concern for the environment and decent work. This has increased both its influence on the internet and the mass consumption of its products.



7. Talent Search People

It was chosen as the seventh Spanish company with the highest engagement on Linkedin. Talent Search People knew how to find in Linkedin the medium to connect with its potential clients. And be careful, the number of followers is important, the percentage of these that interact with the brand is even more decisive. In this way you can really calculate your level of influence and involvement with the public.



8. Forbes

This is one of the pages with the highest engagement. It also presents a highly valued image both as a brand and as a workplace. All you have to do is go to their profile and check out the recommendations and comments generated by each of the shared posts, most of which are related to job searching, which highlights the content strategy they carry out.



9. Telefonica

A large company with a great capacity for brand communication and digital influence. The most important clients of this company are other companies. Why not establish quality relationships with them through Linkedin? Although it has a different corporate profile for each of its countries - necessary for any company - this one, the international one, offers content in Spanish and English and reflects the brand's identity.



10. Inc Magazine

A large variety of shared topics and dozens of daily updates are what make Inc Magazine's profile one of the most influential on Linkedin in the USA. It is advisable to go in, see what they share, what relationship this content has with their followers, and above all how many recommendations they get daily, one of the most valuable actions we can obtain on Linkedin.



Now you

As you can see, all the brands reviewed know which content for Linkedin they should create and share . It is not just about generating content and sharing it on all social networks. The challenge lies in, as these companies have done, finding the right place and target audience for each type of communication.

Study Linkedin, create a complete and powerful brand profile, and start analyzing your audiences and the engagement that your different publications generate. Schedule, create, analyze, and evolve. These are the four stages you should keep in mind.