The importance of Content Marketing and the advantages of outsourcing it are often discussed . But, in what kind of sites can a freelance writer work ? In order to fill this information gap, below we review those where it is most in demand and where it yields the best results.
Personal or business blogs
Because of the high frequency with which these sites must be marketing with stockholder database published, they do best. A good freelance writer is versatile and can adapt to the style of each blog, ensuring that the brand's voice does not lose its specific characteristics.
Electronic stores
Product reviews, emotional descriptions, and buying guides are all content that a writer with specific knowledge of a category can generate. In fact, it is on these sites that most writers begin their careers.
Download pages
Just like online stores, except that these sites provide descriptions of apps, music, movies, video games, wallpapers, eBooks, so versatile profiles are required.
Web development and digital marketing sites
The content on these pages is specialized, but there are a good number of 2.0 editors who handle the subject perfectly. When it comes to writing about computer innovations or digital communication, they have the ability to curate content of very high value.
Institutional and corporate
The managers of these sites know that content is essential to position themselves on the web and promote their products and services; but they are also aware that they do not have the time to dedicate themselves to the task of writing, which is why they constantly demand independent writers. The key will be to develop a Brandbook that allows the professional to understand the tone, style and personality of the company.
Web directories
Although it is not common for freelance writers to work on these sites, they can work brilliantly, as freelance writers are quick at entering and processing large volumes of information.
Viral sites
Given the success of Social Media Marketing, more and more freelance writers are generating content to be published on these sites. They have managed to master the languages and formats that best adapt to each platform. Popular sites such as BuzzFeed are fueled by a lot of content generated by freelance contributors.
From news
They do not usually employ freelance writers, because they have a press team that generates immediate content. However, they do tend to hire freelance writers capable of generating evergreen content , that is, timeless content.
Educational
Freelance writers are required to have experience and be specialists in specific topics, because they are responsible for generating much of the downloadable material for virtual courses and other activities specific to the portal.
Content Marketing Platforms
This is where they operate most optimally. There they find large volumes of work, contracted by the types of sites mentioned above, but with an additional advantage: payments are guaranteed and they can generate content on various topics in a single place.
What kind of sites will a freelance writer work for?
The characteristics of good freelance writers include versatility, analytical skills, and the ability to study and research. That's why they can work effectively on almost any website. There are only two sites where they don't fit in:
Spam sites – It doesn’t take a professional to generate the worthless content they publish, focused solely on tricking search engines.
Linking platforms: meeting places between millions of professionals and clients. Freelance work is significantly devalued on these types of portals, as there is a lot of competition and most writers charge very low prices for their services.
What kind of sites will a freelance writer work for?
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