All companies should audit their accounts once a year (if there are any business owners in the room, please correct me if I'm wrong). They should also do an SEO audit , although more frequently, every three months, for example. Luckily, SEO audits don't require a lot of paperwork, you can do your own SEO audit online and for free. How? With the checklist I present below.
Checklist for doing a free SEO audit
Well, relax, the next one is a short exam with multiple choice questions that you will have to answer yes or no to. You have all the time in the world to answer and you can look at your notes. Let's get started, are you ready? Let's go ahead:
Titles
The title of a website is the HTML tag that gives a name to a web page. It is like the title of a book or the title of a website and gives an idea of what the page is about. For example, the title of this post is Do your free SEO Online Audit: checklist.
Let's see how your titles are doing, answer yes or no to the following questions
1 Do all your pages have a title?
2 Are all titles unique for each page?
3 Are all titles between 40 and 55 job seekers database long?
4 Does each title include the keyword for which you want to position that page?
If you don't know how to see the title of a page, I recommend that you install SEOQuake , a browser extension that allows you to perform an SEO diagnosis of any page and see its title, among many other things.
Meta descriptions
The meta description is another html tag, but this time what is entered in it is a brief description of the content of the page. These are the questions about meta description:
1 Do all your pages have a meta description?
2 Are all meta descriptions unique for each page?
3 Are all meta descriptions between 70 and 150 characters?
4 Does each meta description include the keyword for which you want to rank that page?
You can check the existence and length of the meta description with SEOQuake.
URLs
The URL is the web address of a page. For example, www.yoseomarketing.com . There are not many questions here:
1 Does each URL include the keyword for which you want to position the page?
2 Is the URL less than 70 characters?
3 Do they avoid the use of rare characters (such as eñes, accents, underscores, etc.) and stop words (words that do not add meaning, such as de, un, el, etc.)?
You can check the length of the URL with SEOQuake.
Take your free online SEO audit 【checklist】
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