Meta tags for Google and for the user

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Meta tags are a help for the search engine to crawl our content immediately, but they can also be very helpful for the user.

Beyond their SEO importance, meta tags are also a resource to invite a user to visit our content, which is why it is important to complete all the metadata tags.

User-facing meta tags
Meta tags are small descriptions that we make of our page, or precise instructions about our website, so that search engines can make decisions.

As a description, meta tags also serve a user to evaluate our page before visiting it, the best example is the meta description.

A meta description is a description of the content of the rcs database in just two sentences. When a user sees Google results, they are seeing a meta description of each page. This content helps the user evaluate the usefulness of your page, so it is a small advertisement that we can use to attract an audience.

Meta description as a resource to get visits
A meta description should include keywords to attract Google, but it should also be user-focused.

Put yourself in the shoes of a person who is looking for content like the one you offer on your website. What would you like to be explained to you? How would you like to be contacted? You must know your audience and generate attractive meta descriptions that explain your content in a very concise way, and that at the same time differentiate themselves from the rest.

Many people think that meta descriptions are simply descriptive, or that it is enough to include keywords, leaving the user in the background, but if we make attractive meta descriptions we will get more visits.

Meta tags today
To understand the use of meta tags today, it is essential to know the basics of SEO. SEO work is based on about 200 typical variables, although there are many more. As you can imagine, all of them are important to a certain extent, although not all of them are essential.

Meta tags have gone from being essential to being a help, and that is basically the idea of ​​their importance today. Not including meta tags will not penalize you directly, but including them will give you a small, actually very small, boost to your positioning.

If you want to work with a leading SEO agency in Spain, contact yoSEO Marketing, we are experts in SEO for both national and international companies.