The idea is that you can create a solid strategy

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In the case of emails, you can also include the last two elements, but they are usually only used in the subject line. 6.- A/B Test When comparing push notifications vs. email marketing in terms of A/B testing , you'll find that both are highly effective. However, in the former, since they have little content, the analysis process is faster, making even the smallest changes bring you big rewards. 7.- Metrics To know the success of any digital marketing strategy, it is necessary to know the metrics. Push notifications vs. email marketing are no exception and in fact they share some metrics such as opening rate, click rate, conversion rate. However, push notifications also take into account the time spent on the app after the notification . This will allow you to measure the resulting engagement of your message.


8.- Personalization As you probably know, email colleges and universities authority email addresses campaigns allow you to personalize your emails. But recently this can also be done in push notifications and with more information, beyond the name. Some of this data includes: past purchases, location, likes and interests, activity and time spent on the app. Learn how to complement push notifications with email marketing Push Notifications Now that you know the differences between push notifications vs. email marketing, it's time for you to learn how to complement both techniques. by implementing both methods to further reinforce your message . If you don't know how to do it, take note of the following recommendations: A.- Group the best attributes You need to come up with a solid strategy that benefits your brand, and what better way than to take the best attributes of each? As you well know, push notifications are more effective at capturing the user's attention.