The possibility of attacking a keyword on several pages of a website

[shukla7789]

Attacking a keyword means positioning for a specific term. It is usually recommended that a page chooses a main keyword, which is also positioned thanks to the work of semantics, thus attacking other terms that we can position.

The general recommendation is that keywords should not be repeated from one page to another, that is, on each page we should choose a main keyword, which we would avoid attacking in other parts of the website. However, this strategy may not be the most effective in terms of SEO.

Word repetition and keyword stuffing
Whenever we analyze the use of keywords on a website, it is advisable to remember the penalties that Google establishes for keyword stuffing.

Keyword stuffing is the repetition of meaningless words, 99 acres database quantity over quality of the text. Regarding the strategy of attacking a keyword on several pages, it is advisable to include it in several texts, but without exaggerated repetition.

Keyword repetition and internal linking
Using the same keyword on two different pages will usually have a harmful consequence, and that is that the traffic will be divided between both, however, there may be reasons why this is of interest to us.

A classic example is landing pages. Let’s say you have an online clothing store and you already have a page where you target the term “women’s evening dresses”, however, at a specific time you launch a specific landing page for a promotion on evening dresses and you want to target the same word, the traffic would be distributed based on Google’s criteria.

In the case we are discussing, you may be interested in losing some traffic in your evening dresses category, so that your landing page is visited more during a specific period. In this case, internal links can help you increase the importance of the landing page. In addition, you can divert some of your visits to other pages on your website towards your landing page through internal linking.