SMB Marketing Can Punch Above Its Weight

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Compared to large enterprises, small and medium-sized businesses (SMBs) need to be both effective and efficient in their marketing tasks. Generally speaking, SMBs don’t have enough staff or the budget to run large-scale marketing campaigns, but they have many ways to make an impact. Focusing on a few methods while sticking to less labor-intensive strategies should get you far.


The first step every SMB marketer should take is to set up SEO for their website. This will allow the company to have a local presence and target, which is often their largest market segment. SEO can often seem daunting, but can be started with relative ease. Getting your company in the top few results can be a major tailwind in building your business. Setting up SEO is nothing new, but has come a long way with the advent of COVID.


When efficiency is the goal, there is no reason to be fanciful. One of the best ways to see your return on investment is through email marketing. With email marketing, the biggest challenge is often the data egypt telegram number database itself, but once you have the data, marketing becomes easy. The good news is that open and response rates for email campaigns remain high and it remains an effective method. Studies show that emails that are more than just text perform best. Adding pictures or even videos to a campaign on top of the text can really produce results.


One of the biggest ongoing trends is around content. There are so many mediums that content marketing is expanding into. Webinars and videos are important as we are still dealing with the pandemic. Expect this trend to continue post-COVID as well. Blogs and podcasts also have a place among the faithful. Marketers need to be careful because content marketing is labor intensive, but the message can be customized, and that’s the beauty and impact.


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