Simply send your email campaigns with different subject

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3.- Write an attractive subject Example of an institutional newsletter Keep in mind that your email is not the only one that the student will have in their inbox. Therefore, you have to create a subject line that is attractive enough so that the recipient does not hesitate to open the email. Use all the creative techniques at your disposal. For example, you can make it more eye-catching and creative by using emojis . And if you want to be sure which of several can work best, carry out an A/B test . lines and you will be able to choose the most effective one. 4.- Design simple and concise content When opening an email, the student only expects to see really relevant information. You have to focus the content of the message only on what is of interest to the user .


In addition, it is important that it is easy to construction email list read and that you do not write a very long text. Keep in mind that most people open emails from a mobile device and, if it is too long, it can be tedious. It is also interesting to complement it with images or videos that make the message more attractive. And don't forget to include calls to action that will depend on what you want the user to do at each specific moment of the message. 5.- Use a friendly and polite toneUniversity newsletter The tone with which you address students will also determine the success of your email campaign. You have to be close and personal in order to make each recipient feel special and valued . This is a factor that can influence the student's decision to belong to your educational institution.