#3: Preparation and Promotion: Engaging Influencers

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Once your blog post is published and your social cards are ready, it’s time to reach out to your recommended influencers. The goal is to get them excited about being included so they help spread the word and increase awareness of your brand.

send them a message with a subject line that celebrates their achievement, such as “Congratulations {First Name} on being named a 2024 Top Demand Leader to Watch!”

In the body of the email, explain why you chose to feature them and highlight some other great influencers or brands on your list. Make them feel special! Attach a pre-written social media post to the email that includes their social card and a link to a blog post they can share, such as: “I’m excited to be named one of the Top 25 Demand Generation Leaders to Watch in 2024, Join other industry leaders like @otherexpert and @coolperson Check out the full list: {link} #demandgen".