But this does not mean that you cannot be creative or close to your clients

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Avoid impersonal language, with direct sales styles, without segmenting the recipients. Address the reader in the second person, do not use words like subscriber. Remember that you are dealing with people who like to feel special . Alternate commercial emails with relevant content. 3.- Plan your shipments In any marketing strategy, a calendar with the actions and objectives you have set is essential. There is no standard frequency for everyone. You must find the right point between saturation and falling into oblivion. These tips will help you better plan your email marketing campaigns: Segment recipients based on content (regular customers, recent subscribers, first-time purchasers, infrequent subscribers, age, gender, location, etc.). Activate the OptIn option on your contact list to avoid being blocked by antispam systems. Plan ahead for sending special promotions (Mother's Day, Christmas, Valentine's Day, etc.).


Test and test, on all the platforms and devices college and universities email list your audience uses, verifying that the links always work correctly. By following these techniques, you will be able to increase the opening rate of your emails. If your subscribers click on the link, you will have struck a chord with them. You are on the right track. Keeping up to date with B2B email design trends and applying them to your campaigns is a decisive factor in the success you can achieve. Because being up to date will ensure that you continue to impact and surprise your clients and, therefore, continue to be present for them. It is well known that when your clients are other companies and not end consumers of products or services, communication tends to be different, perhaps a little more formal and corporate .