User-Generated Content (UGC) is any content created by users or clients of a brand. This could be photos, videos, reviews, comments, etc.UGC is a powerful marketing tool that builds brand trust. When people create content about a company’s products, they inspire others to buy.There are also less obvious benefits of UGC:
improves SEO;
reduces content costs;
increases brand visibility without advertising costs;
increases customer engagement and trust in the company among the audience.
In this article, we viber database will tell you how a business can start generating UGC content and how to retain customers with its help.
Types of user-generated contentSome types of content can attract new people, while others increase loyalty and work to retain those who have already bought. What to focus on depends on your marketing goals.ReviewsThis is one of the most common examples of user-generated content. Monitoring reviews is important not only from a marketing perspective. They help find product flaws and understand how to improve it. That is, they work with both reputation and the quality of goods or services.Review of Yandex Station on Yandex Market
CommentsCustomers leave feedback, comments and discussions under posts on social networks, blogs and the brand’s website.Comments under the post on the restaurant's social networks
increase engagement;
help to hear the opinions and needs of clients;
prove the quality of the product or service;
improve reputation.
Users don't like to write in vain, contact with the brand is important to them. Therefore, you need to respond to comments - thank them for positive feedback and work on negativity, if there is any.How comments work:
CompetitionsUsers will participate in the contest if there is a prize. To get it, you need to fulfill simple conditions: like, subscribe to the channel, repost or photo review. The choice of conditions depends on the strategy.Benefits for the brand or advertising channel depending on the mechanics of the competitionContent generated through contests can be used in marketing campaigns.Competition to increase engagement
Challenges and flash mobsWhen users participate in challenges, they interact not only with the brand, but also with each other. This will help to form a loyal community and get viral content. A successfully launched challenge can become viral. This way, you can get huge coverage and audience attent