Even now, some businesses still rely on the "blood, sweat, and tears" approach to sales. This means simply trying to increase numbers during sales calls rather than approaching sales strategically. However, to achieve your sales goals, you need more than just a committed team - you must decide on a clear strategy and a set of methods to make your goals a reality. Today, let's explore 5 of the most popular and widely used sales methods.
Table of contents
What is sales methodology?
5 common sales methods
Challenger Sale
Neat sales
Inbound Sales
SPIN Sales
SNAP Sales
Summarize
What is sales methodology?
A sales methodology is a sales philosophy, or a set of guiding principles for how your sales team should approach customers and close sales. What is now considered the first sales methodology ever was the "Needs-Satisfaction" method developed by Xerox in the 1970s, a strategy in which sales reps would identify a customer's expressed and implicit needs czech republic telegram number database by asking a series of questions and then presenting a solution that fully met those needs. Xerox's method was so popular that they eventually sold it to other companies under the name "Professional Selling Skills" (PSS), which then went on to expand on it and create new sales theories from this original methodology. For example, academic Neil Rackham went on to devise "SPIN Selling," which specifies the questions you need to ask (and the order in which to ask them) to get to the heart of a customer's problem, while thought leader Mike Bosworth published his idea of "Solution Selling," both of which are widely used in today's business world.
5 common sales methods
Top 5 Sales Methods to Consider for Your Business
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