If short-term calculations are made, some indicators may not look as significant as they actually are. When analyzing the long-term period, it becomes clear that accuracy is the key to successful forecasting. That is why rounding or falsely overstating any indicators has a significant impact on the economy of the entire business.
Compliance with technical requirements is important. In order for the unit economy to converge and show relevant results, it will be necessary to use special services for processing large amounts of data.
It is necessary to take into account twitter database all the little things that can affect the change in profit. For example, it is necessary to analyze not only those buyers who made an order on the website, but also take into account the conversion of customers who made purchases offline. Use CRM systems and call tracking for this - a tool for tracking phone calls. They will allow you to identify data on where consumers came from and what purchases they made, as well as the number of users.
The use of end-to-end analytics services allows tracking the customer's path. For example, a user visited a website, studied the company's offer and left it, and a couple of weeks later called by phone and made an order. End-to-end analytics services will help to understand that this is the same client.
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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2 Unit Economics Models
There are different methods for solving problems, and unit economics indicators depend on which method is used to calculate them. Let's look at them in more detail.
Transactional model
Here it is important to analyze the subject of the transaction, which can be a unit of the sold product, i.e. the sale of goods or the conclusion of a contract for the provision of services. This model is relevant for offline sales. In this case, the unit economy of the product is used. To implement the model, it is necessary to calculate the marginal profit that the unit brings, i.e. to identify the income minus production costs.
2 Unit Economics Models
It is important to take into account all types of costs and link them to units:
Cost price. This concept includes expenses for purchasing raw materials and direct production of the product.
Promotion costs. These are costs for advertising, compiling a semantic core, affiliate commissions, etc.
Maintenance of premises (rent, utilities) and payment of employees.
Costs for delivery and packaging of products.
Payment for using a current account, bank commission for acce