Five steps to web marketing

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How should you go about web marketing? Here are five steps to help you get started.

1. Decide on your marketing strategy
First, it is important to decide on a strategy. First, decide on the user group/target you australia physiotherapist mailing lead want to approach with your company's products and services. Once you have decided on the target, set up a persona based on age, gender, family structure, occupation, life work, etc.

When formulating a strategy, we recommend using a marketing framework. A marketing framework is a way of thinking within a frame prepared according to your objectives. It makes it easier to create an efficient strategy that matches your objectives. Typical examples include "SWOT analysis," "3C analysis," and "4P analysis."

2. Decide on your marketing goals
Once you have determined your target, decide on your goal. It is important to be specific, such as "KGI is to increase sales by 5 million yen per year, and KPI is to increase the number of registered members by 10%." Deciding on the final goal will also make the steps clearer. "KPI" and "KGI" are explained below.