Use cases of AI in display advertising

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Next, let's look at examples of using AI in display advertising.
Like the aforementioned listing ads, display ads also require a lot of tedious work in terms of operation.
It is wise to leave such small tasks to AI and devote more time to formulating strategies and considering appeals and creatives.

In display advertising, AI is being used in the optimization of delivery for each medium and in delivery platforms called DSPs .
In particular, Facebook advertising uses highly powerful machine learning AI, which automatically optimizes CPA and CTR after specifying certain conditions.
DSP is an automatic optimization tool that aims to maximize the effectiveness of Internet advertising for advertisers, and can automate all the chores involved in display advertising, such as purchasing advertising inventory, delivering ads, selecting ad placements, analyzing creatives, adjusting bids, and audience targeting. If you want to know more about DSPs, please refer to
this article ( What is DSP? | Automate your advertising operations to improve your results efficiently [Introduction] ).